Kid Riot Digital
Kid Riot Digital is Bardel’s new division focused on developing convergent technologies and interactive content to create fun and innovative experiences for youth and families. Conceived to address the convergent ways audiences consume media today, Kid Riot Digital creates and produces properties that work on multiple platforms, from TV and theatrical, to online and mobile, including gaming, publishing and licensed products. Projects leverage the power of social media to garner community involvement and feedback, which guides the on-going development of the property. Kid Riot Digital launched its first virtual world environment, TokiWorld in beta in January 2010. This fully-developed new virtual world and social networking site has attracted other organizations interested in either becoming TokiWorld partners or harnessing the knowledge and capabilities of the Kid Riot team for service work on new interactive projects, including Seek Your Own Proof for Discovery Kids/CIE, and the Vancouver H.R. MacMillan Space Centre. Recently, Kid Riot has branched out to mobile interactive properties by becoming an approved Apple developer, co-producing its first iPad application, All in a Hay’s Work.
Bardel’s interactive media credits include working on products such as Winnie the Pooh’s Learning Series, Buzz Lightyear Grade 1 and Grade 2 for Disney Interactive and Discovery Kids/CIE’s Seek Your Own Proof, and the creation of an iPad game based on the series The Adventures of Little Jake and Many Skies. Animation for television commercials is also part of Bardel’s impressive body of work.
Today, audiences are moving away from viewing linear content on television sets, to experiencing interactive and linear content on computers, game consoles and mobile devices. To address these impending trends Bardel develops its proprietary brands on a transmedia business model. Each project is evaluated and developed based on its core strengths and attributes. It is then strategically launched on the appropriate platform, and once traction has been achieved with its audience, extended across multiple platforms. Television and film no longer need to be the first or only platforms to initially launch a new property.
